Wartime however damaged the brand as their transports were seized and the product was boycotted as it was German with the brewery itself being destroyed in an Allied bombing on April 17th of 1945 (Plzeňský Prazdroj, 2020).
A Pisner Urquell Ad for GlobalizationĮxports to the new world began in 1873 with a growing demand in America forming and later exports going to Latin America, Africa and the Middle East (Plzeňský Prazdroj, 2020). Copycats began to appear forcing the trademark of “Pilsner Bier” in 1859 with the Pilsner Urquell trademark being filed in 1898 (Plzeňský Prazdroj, 2020).
Loving its taste, he left his tailoring business and opened a pub serving the brew, a venture that was so popular it ended up taking over the business next door (Plzeňský Prazdroj, 2020).īeginning to spread across Europe, the brew becomes popular in Vienna even having the brewery become the official supplier to the Imperial Court in 1856 (Plzeňský Prazdroj, 2020). In 1943, a Prague tailor named Jakub Pinkas received two buckets of the magical beer from his friend Martin Salzmann (Plzeňský Prazdroj, 2020). Josef Groll was hired to create the new beer coming from Burghers’ Brewery on October 5th, 1842, debuting it to the love of the people of Pilsen on November 11th, 1842 at the feast of St.
OriginsĮstablished in the city of Pilsner in the Czech Republic in 1842, the citizens of Pilsen invested in a new brewery to create a lighter, bottom fermented ale rather than the top fermented ales that were popular at the time (Wikipedia, 2019). Translating to Pilsner Original Source from German, Pilsner Urquell is now available in more than 50 countries worldwide (Plzeňský Prazdroj, 2020).
Pilsner Urquell has been through the hardships that came with the World Wars but left better for it with the technology boom and the rebuilding that made it into a brewing superpower. The spread of Pilsner Urquell across Europe and later the world created a movement using this new beer type. The townspeople of Pilsen brewed the beer that took the world by storm, forming the basis for what the world knows as Pilsner. 42 Pilsner Urquell The Pilsner Urquell Logo A Modern Pilsner Urquell Bottle IntroductionĮstablished in 1842, in the Czech Republic, Pilsner Urquell is the foundation for one of the most popular beers in the world.
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